Offline marketing is the ‘new black’ in the home business arena. For years now, we have been obsessed with this incredible tool called the Internet! Well, people have become so overwhelmed by the sheer volume of information online, that their attention is being drawn back to more traditional tactile methods of seeking out information. And one of the most frequented mediums is still the newspaper!
I’m impassioned at the moment about offline marketing… I would like to share with you some recent training I did around specifically newspaper advertising.
So here are 7 great tricks to get your newspaper campaign off to a strong start in any home business…
- Understand The Benefits of Marketing your Home Business in Newspapers?
Mass media reach, Immediate, Inexpensive, Repeated Exposure
- Where do I find Strong and Well-known AD COPY for Newspapers?
Go to Google and do a search for home business, internet business, work at home, work from home, etc and work with those ads on page 1. They are on page 1 for the reason – they are good! No need to reinvent the wheel here. Mix and match.
- What exactly is The Secret to Successful Newspaper Advertising for my Home Business?
The secret to successful and effective newspaper advertising is to make a profile of your target audience, locate accurately where you can actually make contact with this audience, then market in specific newspapers in that area.
- How do I Decide on the Right Newspaper?
Bigger is NOT better. Smaller, targeted papers are better papers with broad reach and enormous circulation (20,000 – 200,000 people).
Avoid free papers – free papers attract lower quality audience and not consistent readership. Newspapers which include a paid circulation are best.
Try to find an advertising rate that you could pay for to run your ad for at least 6 weeks consecutively, publicize on prime days only at first Wednesday, Friday and Sunday issues.
- What Constitutes a Profitable Ad?
Create curiosity – never sell your product in your ad, design your ad aided by the objective of attracting qualified inquiries.
Mention free information, or even a free report as part of your classified ads
Use your website – provide a link to your web page in your ad, make it a point to advertise the opt in offer for your lead capture.
Get your home business ad in the top on the listings. How? Start your ad with ‘A’! Ideally.
Differentiate yourself – look at what everybody else is doing and writing and do something distinct, stand out on the crowd.
Make use of special text formatting – frame your ad in the box, utilize bold headlines, asterisks, dashes and/or underlines. Keep away from Caps and excessive punctuation.
Decide on an appropriate category – place your ad in one of the most suitable categories to what you, yourself are offering – no corner turning.
- How can I save money when placing newspaper ads for my home business?
Use print classifieds versus display ads.
Negotiate ad runs of 6+ weeks.
Ruthlessly edit your ad – make use of only strong words and eradicate unnecessary language, keep it concise and action driven.
- Other tips for advertising my home business in newspapers?
You should not point out anything regarding home business, network marketing, direct sales, or MLM in your ad copy or web page URL.
Keep away from everything that sounds like a “get rich quick scheme” inside your advertising – stay away from a lot of speak about money, wealth, etc. (It’s always non-compliant to build income statements)
Do not quit! You’ll uncover publicity goldmines by being more persistent and overcoming a number of obstacles.
So there you have it… a brief but useful and practical guide to getting a newspaper advertising campaign up and running in your home business.